Lebara, the global market leader in providing high quality, low-cost international mobile services, today announces its sponsorship of music legend AR Rahman’s UK and European arm of his first ever world tour, which takes place this summer.
AR Rahman has been recognised in India and by the Asian community both in the UK and worldwide as a visionary composer and musician for the past decade. Rahman shot to global fame in 2009, following the incredible success of Danny Boyle’s Oscar winning film Slumdog Millionaire and his track Jai Ho! featuring the Pussycat Dolls.
The European leg of the Lebara Jai Ho AR Rahman ‘The Journey Home’ World Tour will kick off in Zurich on 16th July, followed by concerts in Paris and Mannheim. The UK concerts will take Rahman to the LG Arena in Birmingham on 23rd July, with the closing weekend on 24th and 25th July in the two biggest arenas in London – the O2 and Wembley.
Following hot on the heels of the company’s sponsorship of the MOBOs and UK Asian Music Awards, this move solidifies the company’s relationship with the music industry. Chief Executive, Ratheesan Yoganathan said of the tour: “This is an exciting opportunity for Lebara to reaffirm its relationship with the music industry, enabling us to drive added value to our customers through content provision, a service which is rapidly becoming important to our customers.”
Lebara was founded in 2001 and is now firmly established in 8 countries worldwide. Having recently launched in Germany (January 2010) and France (May 2010), Lebara Mobile is one of the fastest growing European telecoms companies, creating a unique go-to market distribution strategy to make its service available to customers worldwide, who make international calls; particularly migrant communities who want to keep in close contact with friends and family.
The sponsorship of the ground-breaking concerts will see Lebara Mobile extend its relationship with current customers as well as using innovative promotions to extend its reach into the international telecommunications markets across the four territories.
Yoganathan adds: “The ‘Journey Home’ Tour gives Lebara Mobile the opportunity to bring the very best music to communities across the UK and Europe. Lebara Mobile believes in connecting communities, and there is no better way than through the music of Rahman.”